Case Studies
Main Objective
Hiscox wanted to increase awareness of cyber security and become the trusted brand for small business insurance.
Execution
Hiscox wanted to raise awareness of the dangers around cyber security, through the use of AI and synthesised voices to highlight how difficult it is to detect a fake call. A targeted airtime campaign was used to reach the Hiscox core audience; small business owners or decision makers.
Results
This campaign had a 59% increase in brand awareness, with a 55% increase in brand awareness with the Hiscox target audience. 96% of exposed podcast listeners said they would trust Hiscox to insure their business.
“ 59% INCREASE IN BRAND AWARENESS AND TRUST ”
MAIN OBJECTIVE
Increase awareness of FT’s coverage of Brexit
EXECUTION
To raise the awareness of FT’s Brexit coverage, The Economist ran an airtime campaign across the Curious Thinkers and Business & Finance categories, alerting listeners to the Financial Times’ content. Sponsored reads for TED Talks in a British accent were used in addition to the airtime ads.
RESULTS
The campaign saw the listeners more likely to purchase FT content, and overall led to an increase in brand awareness.
“ INCREASE IN BRAND AWARENESS BY 33.9% ”
MAIN OBJECTIVE
Help drive awareness and exposure for the relatively new iD Mobile brand to a wider audience.
EXECUTION
iD Mobile ran personalised ads & sponsorships across the entire comedy vertical, coupled with ‘monthly heroes’ recording sponsored creatives across both their podcasts and the category itself as a sponsorship+ campaign. There was also a live-streamed podcast recording of Private Parts, alongside branded videos and podcast content, and social media promotion.
RESULTS
The campaign led to an 88% increase in awareness of the brand, a 14% uplift in sales, and an audience twice as likely to consider using ID mobile.
“ 88% INCREASE IN BRAND AWARENESS ”
MAIN OBJECTIVE
Create a highly engaging campaign targeting affluent males to drive consideration of Villa Plus
EXECUTION
Villa Plus ran a month-long campaign with the Football Ramble, including 4 week sponsorship, competition to win a once in a lifetime holiday experience and social promotion which culminated in a branded content episode, recorded live from a Villa Plus villa in Menorca.
RESULTS
Over 1,000 competition entrants (730+ were new entrants to the Villa Plus database) and over 2,000 clicks to website from competition microsite. 95,000 listens to the unique branded episode. 83% increase in Twitter profile visits MoM. 228% increase in Instagram profile visits WoW.
“ SUCCESSFULLY PROMOTED VILLA PLUS’ 2019 AVAILABILITY TO NEW, ENGAGED AUDIENCE RECEIVING OVER 1,000 COMPETITION ENTRANTS ”
